Most founders can't say for sure whether their ad spend is working. Platforms report a number before returns, fees, and cost of goods are taken out, so it looks better than it really is. 7Captur recalculates it after those costs, then proposes three specific budget actions every Monday. You approve every change.
Meta and Google report ROAS the moment someone buys. That number leaves three things out. Cost of goods, what it actually cost you to make or source the product. Returns, sales that get refunded weeks later. Fees, what payment processing and fulfilment take off the top. Once those are subtracted, a campaign that looked profitable can be break-even or losing money. 7Captur does that subtraction every week and tells you which campaigns are which.
This runs the same math as your weekly report: the number your ad platform shows you, next to what's left after cost of goods, returns, and fees.
This estimator assumes a 3.2× platform-reported ROAS baseline to show the mechanism. Your real report uses your account's actual numbers.
Every week runs the same way. Nothing here changes without you.
Real ad spend, cost of goods, returns, and fees, recalculated into three specific budget decisions.
Each decision needs your explicit approval before anything happens. Dismiss and nothing changes.
Approved changes are capped and can be rolled back. Full detail on the safety limits →
A 20-minute call, using your real store and ad account data. No pitch deck.